Advise
Get the brief, the agency and the statement of work right before the budget is committed, then keep someone experienced on your side until it’s delivered.
Scoping from £750 fixed · Fractional from £3,600 a month
Explore AdviseNo senior technical person on your side?
Your booking system talks to your billing. Your shop updates your stock. Your teams see the same numbers. Your customers can reorder online.
For businesses across the UK. Agreed before it starts, checked before it’s done, handed over properly.
Client-side delivery leadership, connected systems and practical automation. Fractional leadership · Automation & AI integrations
Led agency delivery for brands including Citizen, Peter Tyson and Rodda’s.
Three ways in.
One person accountable.
Start with a scoped project, then keep the support that’s useful as you grow: builds, care and improvement, or a technical delivery lead working with your agencies.
Build
WordPress and WooCommerce sites, Shopify where it fits, booking systems, trade and customer portals, and the integrations that connect them to your orders, stock and CRM.
Websites from £3,500 · eCommerce from £5,000 · Portals scoped first
Explore BuildImprove
Workflows, capacity and cost reporting leadership can actually use, and automation, including AI assistants, where the business case stands up.
- Operational systems & visibility
- Automation & AI integrations
- Marketing assistant
- Enquiry assistant
- Document & evidence intelligence
Process review from £1,800 · marketing assistant £2,400 fixed
Explore ImproveDozens of pages.
No acceptance criteria.
Briefs I review often run to dozens, sometimes hundreds, of pages, with no acceptance criteria and no milestones. Agencies quote six to nine months for work that becomes a year or more, because nobody defined what finished looks like.
The starting request“Customers can book online.”
Make the outcome testable
One agreed milestone
A working booking flow
- Output
- Select a slot and receive confirmation.
- Cost
- Price agreed before work starts.
- Test
- Complete a booking and check it appears in the diary.
BuildTestSign off
Illustrative example. Agree the checks for your project before the build.
What fixes it
Split the work into milestones, and give every part of the statement of work a defined output, an agreed cost and a clear test for sign-off, before any code is written. Then everyone builds, checks and signs off against the same thing.
Try the free acceptance criteria builderI've managed the work,
the systems and the budgets.
Technical detail and commercial responsibility have been part of the same job throughout my career.
Brands I’ve delivered for in agency roles
Vision2 clients
Hosting and support for over ten years
From my years as a project and delivery manager employed at digital agencies, 2022 to 2024. These were the agencies’ clients, not Vision2’s: I led the delivery work, and the agency held the client relationship.
- Yacht InnovationMarine
All trade marks are the property of their respective owners. Showing them here doesn’t imply any endorsement or a current relationship. See the full list and my career
Experience gained in previous agency roles, brought to the work I now do through Vision2.
Small, growing
or backed by investors.
The same approach at every size: clear scope, visible costs, and work checked against what was agreed. What changes is where it starts.
For small businesses
A site that takes bookings or sells online, a care plan that keeps it safe, and assistants that handle the enquiries and marketing you don’t have time for. Fixed prices, plain English.
For small businessesFor growing and mid-sized businesses
Real money going on websites, systems and agencies, and no technical or delivery lead to own it. Senior judgement when it matters, without a full-time hire.
For growing businessesFor private equity
Visibility and clear ownership across portfolio platforms and suppliers, without adding headcount. For the fund, and for the business being supported.
For private equityStart small.
Stay while it’s useful.
Every engagement has agreed deliverables and review points. I can stay with you as the business grows, from a first build to improvements, roadmaps and agency delivery leadership.
Scoping
A fixed-price brief: milestones, acceptance criteria and an estimate range you can take to any agency, or to me.
From £750
A defined project
A website, shop, portal, systems improvement or automation, with clear boundaries and an agreed outcome.
Websites from £3,500
Care plan
Updates, backups, monitoring and regular checks. Changes and fixes are quoted separately at £85 an hour or under an agreed retainer.
From £95 a month
Fractional leadership
Regular, agreed days to lead delivery, manage suppliers and keep priorities, costs and decisions visible.
From £3,600 a month
You'll work
directly with me.
I started Vision2 over 25 years ago. My career has taken me through development, websites, infrastructure, agency operations and delivery leadership.
Six working demo sites.
Open one and try it.
Built by Vision2 for fictional businesses, from a barber shop to a hotel group. Book a room, fill a basket or sign in to a trade portal. Every demo has a tab on the left to switch to the others. What each demo shows
WordPress · ACF Pro
Vellacourt (opens the demo site)
Luxury hotel group
Eight hotels across Britain and Europe, with a booking flow, members’ area and a page for every restaurant, spa and event space.
WordPress · ACF Pro
The Harbour House (opens the demo site)
Small hotel and restaurant
An independent hotel with rooms, menus, weddings and events, managed from simple fields, with an enquiry assistant that knows when to hand over.
WooCommerce · ACF Pro
Brindle & Salt (opens the demo site)
Kitchen and homeware shop
An independent shop selling online, with click and collect, trade enquiries and product details the owner can keep up to date.
WordPress · ACF Pro
Quayward Supply (opens the demo site)
Trade customer portal
A supplier’s portal for trade customers: orders, reorders, invoices, statements, documents and support in one place.
WordPress · ACF Pro
Tidemark Barbers (opens the demo site)
Barber shop
A five-step booking with a first-visit deposit, an owner’s diary, the texts that follow up missed calls, and a sample owner report.
WordPress · ACF Pro
Wrenhollow Cottage (opens the demo site)
Holiday cottage
A holiday let taking direct bookings: live availability, seasonal prices, the full price before booking, and an owners’ calendar.
Support that grows with your business
Start with the work you need now. As the business grows, I can keep the platform knowledge and roadmap with you, building directly where the scope fits and leading agencies when the programme needs a wider team.
Build what you need now
Direct website, shop, portal and integration builds typically up to around £50,000, with the platform, scope and price agreed before work starts.
Websites and eCommerceImprove as you grow
Care, scoped improvements, integrations and automation, with regular priorities and roadmap reviews sized to the work and budget available.
Support for growing businessesLead the wider programme
For larger builds and ongoing agency programmes, fractional technical delivery leadership on your side: the brief, suppliers, retainer, budget, testing and roadmap owned together.
Fractional delivery leadershipAround £50,000 is a guide to the direct-build work I target. Complexity and specialist needs can call for an agency earlier, and delivery support can start at any growth stage. The approach applies across platforms; implementation scope is agreed for each project.
Advice you can take elsewhere
I advise on projects and also offer direct builds. If Vision2 could deliver the work, I make that commercial interest clear when comparing the options. The written brief is yours to take to another supplier.
The next step stays your decision
The recommendation may be a Vision2 build, an agency, improving what you already have, or leaving a change out. Scoping and any subsequent implementation are agreed separately, with their own deliverables and costs.